Discovery Optimization (Presentation)

I was recently invited to give a talk to some MBA students on the value of discovery in marketing. There was a great, inspiring Q&A session afterword. I really love having discussions with brilliant people. During this presentation I discussed the overall value of search v the overall value of discovery.

This is an addendum to my previous post: Understanding The Cognitive Value of Searching v. Discovering

I’m not necessarily suggesting that optimizing for discovery is better or more effective than optimizing for search, however if you create niche content and staff correctly you may get a higher ROI from investing in discovery optimization rather than search. Search may require fewer man-hours, but may end up costing more in the long-run. I’ve worked for clients who spend millions on SEO & SEM, & very few who understand the value of discovery.

A copy of this presentation can be viewed & downloaded from my SlideShare channel

Posted via email from The Jordan Rules | Comment »