Details that can increase your success on Twitter

Understanding the basics and user expectations can give you a competative advantage when using Twitter to increase revenue, productivity, or brand recognition.

Twitter works like a public messaging system, where anything you post can be seen by anyone:

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Mentions & Replies: You can mention a user by using the @ symbol before a users name. Your message will end up appearing in the users @ stream.


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Benefits

  • Likely to increase perceived value of relationship between you and the user you’ve mentioned
  • Appearing in a users @ stream can help your tweet stand out amongst the rest of the general stream
  • The more frequently you mention or reply to users, the more likely users are to interact with you on a personal level
  • Mentioning & replying shows users that you understand how to communicate on Twitter

Direct Messages: You can send a private message to a specific user if he follows you.

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Benefits
  • More likely to be read by the intended user
  • Helps develop a more personal relationship
  • Helps facilitate private or personal communication

Hash Tags: An easy way to follow an event, thread, or group conversation is to include a hash-tag with a tweet. A hash tag is a word with a # symbol in front of it.


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Benefits

  • Helps your tweet to be read by users who follow (or search) for your specified hashtag
  • Allows users to follow a conversation, thread or event
  • Allows users to gain more context around a tweet

Lists: A useful way of segmenting your general stream into subsections is through Twitter’s list feature. You can create multiple lists and add users to them as you see fit. You can also follow other users lists.

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Benefits
  • Helps users segment and access more relevant streams
  • Following lists can show users that you’re interested in a particular subject
  • Adding users to lists helps develop a more personal relationship & can increase perceived value of relationship


Background: You can personalize your profile by changing design elements on your page. Adding a background image is a good way to tell users something about yourself.


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Benefits

  • Can reinforce branding
  • Can relay additional information (i.e. additional digital properties, personalities that use the account, etc)
  • Can include clickable links with proper software


Avatar: Attached to every tweet you send, your avatar is a quick way for users to identify who’s Tweeting.

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Benefits
  • Consistency can increase recognition (even available when using 3rd party apps or viewing from a feed)
  • Can positively affect reputation and increase respect
  • Can show support for causes or affiliations (i.e. Twibbons)
  • Can be used to relay information (i.e. email address, name, etc)


User Name: Your user name isn’t just the name attached to each of your tweets; it’s also the URL users type to see your page.

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Benefits
  • Can reinforce branding
  • Can improve memorability
  • Can show affiliations (i.e. BillfromDell)


Following: A list of everyone you follow.

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Benefits
  • Following a user shows that users tweets in your stream
  • Shows that you are interested
  • Shows that you don’t just use Twitter for broadcasting
  • Makes you more approachable
  • Allows users to direct message you
  • Promotes a closer relationship

Location: Region you live in, or GPS coordinates

Benefits
  • Allows users in your region to connect with you
  • Important information when users are looking to do business
  • Allows users to target tweets for tweet-ups


Bio: A short (160 char) description of yourself.

Benefits
  • Allows searchers to link with other users who share similar interests
  • Provides a brief history which can improve credibility
  • Gives users an idea about who you are (or how you use the Twitter account)


Website: A link that appears on your profile page.

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Benefits
  • Easy way for users to find out more information about you
  • Important way to connect your Twitter account with the rest of your digital properties
  • Good for search


Name: The name that will appear on your profile. Good for searching.

Benefits
  • Helps users find you
  • Helps users connect with you through multiple channels
  • Helps with personal branding
  • Helps users identify with who they’re communicating with

 

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