The Jordan Rules

Niche to Niche

Everyone knows that social media can help you create ‘tribes’; but not everyone knows how to get the most out of the social media niches.

The idea of ‘Niche to Niche’ marketing involves creating multiple tribes and allowing those tribes to interact in some meaningful way.

An example could be targeting 3 separate target niche markets and allowing each group to compete against each other group as a collective in some contest.

Local Affinity

Social media keeps coming out with more sophisticated ways to figure out where your audience lives. This information is invaluable when you want to create local affinity.

One great way to create local affinity is to target local groups, or use local social networks to requisition local supporters. These local supporters can help you with local research, understanding local memes, and defining a local voice.

Analyzing your audience based on geographic location, you can figure out where your biggest supporters are; and which areas you need to work on.Once you know where you should target, and how to talk to them; all you need to do is engage that market.

Social Media Pricing

Social media is made up of memberships in networks. These networks provide users the sense of exclusivity by allowing their members tools, and connections.

Providing social media exclusive pricing, or exclusive added value propositions, is a great way to get your brand messages passed around. There’s nothing users like more than being able to provide legitimate value to their friends.

The additional benefit of making offers through social media is that users will generally only pass offers on to friends they feel would appreciate knowing about the offer. (A free qualification system.)

Real Entertainment

Not everything you think is entertaining is something you should offer to your community as entertainment. There’s been a rash of ad agencies posting their TV commercials to YouTube because they think their audience might find them interesting.

Most of the time, they aren’t something anyone searches out to entertain themselves. However there are some brands that have come up with really entertaining content that people would search out.

In my opinion, real entertainment falls into one of 4 categories:

1. It tells a story worth listening to
2. It has interactive elements worth interacting with
3. It was published by me, or someone like me
4. It has information thats valuable to things I do

The more real and relevant entertainment is to a user, the further the message can potentially travel.

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