Social Media Growth Cycle Communication creates awareness and promotes a brands message. The message will help organize the audience into groups. (Tribes, communities, cohorts) The response to the message should be measured and optimized for future messages. The brand will engage its groups with valuable content. (News, insights, contests, promotions etc) The brand will manage the groups’ conversations by actively participating when appropriate. The conversations should be listened to, and should influence how the brand communicates with its audience.

Social Media Growth Cycle

Communication creates awareness and promotes a brands message.

The message will help organize the audience into groups. (Tribes, communities, cohorts)

The response to the message should be measured and optimized for future messages.



The brand will engage its groups with valuable content. (News, insights, contests, promotions etc)

The brand will manage the groups’ conversations by actively participating when appropriate.

The conversations should be listened to, and should influence how the brand communicates with its audience.