In the era of social media, agencies have have been foced to adapt the process of creating a brand. They’ve realized that the audience now defines a brand. The mantra is no longer, “We’ll tell you what our brand is”; but has changed to “Our brand is yours to interperet”.

In the era of social media, agencies have have been foced to adapt the process of creating a brand. They’ve realized that the audience now defines a brand. The mantra is no longer, “We’ll tell you what our brand is”; but has changed to “Our brand is yours to interperet”.