The Jordan Rules

Jordan Rule #4

Write Copy for Skimming

People still love to read, just not online. People skim online. They search for headlines, bullet points, charts, icons, and a multitude of other visual cues that indicate they’ve found the specific piece of information they need. If there is a large amount of content, they’ll filter it, break it down into points, and might ultimately miss key information. Do the user a favour, break the information down before you post it to the internet so that they don’t miss any key bits.