September 2011
1 post
Why Every Project Should be User-Centric
Introduction: How digital ecosystems have evolved. Over the past two decades, the world watched as brand-ecosystems evolved online. Where once, brands merely wanted to establish an online presence; now, they want to engage their customers through transmedia ecosystems. This shows an evolutionary leap forward in terms of digital thinking. Many marketers and agencies have been slow (VERY SLOW)...