June 2011
1 post
Bloom’s Taxonomy Applied to Integrated Experiences
Brands have been focusing of integrated experiences and integrated marketing for the past decade or two; recently social media integration has pushed marketers to try new things, like transmedia storytelling.Now, Bloom’s Taxonomy was first proposed in 1956 by a committee of smart people, chaired by Benjamin Bloom. The first domain that was described in first publication is the cognitive domain....