February 2011
3 posts
Why Fear-Based Mediocrity Can't Be Tolerated
Mediocrity is relative, so it’s not usually something that can be monitored. You can monitor the people you put in charge of leading your business, however. Innovation is rarely the reason companies fail, but when it is, it tends to be a acute failure. On the flip-side, mediocrity is like a chronic sickness that will kill a company, but can keep it alive for decades. I’m usually...
How Should I Use Social Media
One of the most common questions I was hearing two years ago was “How should I use social media?”. Recently, I’ve been hearing the question less and less. I’d normally be thrilled that people were learning how to effectively use social media, except people aren’t. People have stopped asking, but only because they’re jumping in without a plan - or worse, with a...
How Open Innovation Gives Rise to Brand...
I think R&D and an investment in a “Labs” strategy can drive any business forward. I’ve surveyed a total of 1000 agencies & marketers from North America to find out one thing: What do you do with your R&D budget? Although many respondents have a substantial R&D budget, only about 25% have formalized a “Labs” department that drives company-wide...