August 2010
3 posts
Radical Social Design
The days of social media marketing campaigns are numbered. The future lies in radical social design; the ability to socially-enable the things we do everyday. I’m not suggesting we share EVERYTHING we do, but share valuable things we don’t even realize are valuable yet. 6 OBJECTIVES OF SOCIAL DESIGN INTEGRATION Establish A Presence Even @chrisbrogan once had no followers. As hard...
Discovery Optimization (Presentation)
I was recently invited to give a talk to some MBA students on the value of discovery in marketing. There was a great, inspiring Q&A session afterword. I really love having discussions with brilliant people. During this presentation I discussed the overall value of search v the overall value of discovery. This is an addendum to my previous post: Understanding The Cognitive Value of Searching...
Understanding The Cognitive Value of Searching v....
Search engines have changed the way many people use the internet. Understanding the different cognitive rewards searching & discovering provide, can help you determine the most effective ways to deliver a message.Definitions for this article: Search (v.) – To enter a set of key words or phrases into a system that matches those keywords or phrases to a predefined index. This system will...