April 2010
2 posts
Five Models for Social Media Integration
I’ve recently been talking to some of my friends & clients about the value of integration of social media efforts with online marketing efforts.The big underlying question: How should my website integrate content from my social media properties? HERE ARE A FEW OPTIONS1. Bi-directional hub & spoke model Benefits: 2 way syndication and a well thought tagging taxonomy allows much...
Lead with an evolving digital business ecosystem
The most innovative companies are engaging their audience, customers, and employees in completely new ways with the help of new technology. In the following post, I’ll outline how we’re currently using some technologies & how new/ emerging technologies are changing how we’re able to use them. There are 4 primary spheres that are influenced in various ways by various forms...