December 2010
2 posts
Developing Community Loyalty in Social Networks
Social networks like Facebook & Twitter have massive participation figures. In this post, I offer some thoughts on why people become loyal to certain networks & what marketers can do to encourage community loyalty. The Loyalty Cycle The cycle of developing loyalty is pretty simple, you ask users to take action & for every action they take, they receive a reward. The reward...
Permeable Community Strategies & Sympathetic...
There seems to be an emerging social media trend toward creating brand profile pages intended to have ‘conversations’ with customers. I feel like this is a horrible misuse of social networking & digital strategy. It also creates a poor user experience & is less effective than the strategy I’ll outline below. THE PROBLEM Treating social networks as a medium rather than...