November 2010
3 posts
What does a UX Strategist do anyway?
Having just made the jump to full-time freelancing, I’ve been confronted recurring question: “What exactly do you do?”I’ve primarily been focused on my existing clients, but am starting to get a number of new requests to work together; so I wanted to tell everyone what it is I do - and how you can start working with me. There are three primary ways I’m engaged: 1....
Digital Ecosystem Interaction Map
I’ve created the digital ecosystem interaction map to answer the following questions: How do I tie my different digital properties together? How do I achieve successful community integration throughout my marketing & communications channels? What type of content should I be focusing on creating? What metrics should I be monitoring? How do I respond (if I need to respond)? What can...
Increase Revenue by Giving Content Away
Many individuals, marketers, and agencies struggle with establishing a perception of being a thought leader. This post will help you understand the value of being perceived as a thought-leader, and will offer some techniques to amplify your work. The Benevolent Thought Leader Creates content & shares it openly. These users care less about distributing content & care more about working...