October 2010
2 posts
The Visual Digital Brief Worksheet
This is a worksheet I developed to assist me in my consulting practice. It helps define & focus clients on the project. (download PDF) Instead of creating a multi-page document, this is a one-page visual brief, designed for digital projects. It’s also proven useful for identifying strategic gaps & managing client expectations.Here’s an example: (view full version) ...
Why Marketing Strategies Work or Fail
Marketers have more than just marketing on their minds. They worry about lots of things from cost of production, to quality of customer service; from brand perception to communication planning. The key to a successful marketing strategy is recognizing all the work that has to be done prior to creating a marketing strategy, ensuring it gets done properly & communication between business units...