January 2010
2 posts
Does Social Media Make Sense for Me?
Jumping into social media marketing before you’re ready can be devastating to your business. The argument that people are already talking about you through social media channels has been used to push brands into social media marketing before they’re ready. It’s a myth that you’d be better off participating than not participating. The voice you create for your brand can...
Reputation & Social Media: Understanding the...
Reputation is an element of what makes up a brand & can help define a brand within a particular medium. Branding - Primarily about what you say. The message you communicate to your audience. Reputation - Primarily about what you do. The actions you take and the activities you participate in determine your reputation.4 elements that contribute to reputation Identity: The way the brand...