September 2009
7 posts
V.2 Which Social Media Channels Should You Be...
About 2 weeks ago I posted a matrix designed to help companies decide what social media channels they should be using. I originally intended to outline which channels are best to achieve certain personal branding goals, but as I talked with people who are leaders in personal branding; I started to get a lot of data, and decided to split the posts in two.This post is dedicated to deciding which...
August 2009
7 posts
How to Increase Revenue with Twitter Integration
“How will it make me money?” is, overwhelmingly, the single most asked question I get when I suggest a brand open a Twitter account.There are 3 ways brands can increase revenue on Twitter: Create Awareness First, you need to know who your target audience is: what they’re interested in, what they want to know, and how to talk to them.Once you know that, you can engage them by:...
How a Social Media CRM Strategy Affects Social...
We all know there are essentially 2 ways to increase ROI. Here’s a quick review: 1. Get new customers to buy your product 2. Get existing customers to buy more productThe way to do this; combination of increased message reach and increased message frequency. Assume, for every 10 people I reach with a message, I get 1 conversion. (1 person buys from me). Reach: If I reach 20 people with a...
The Pervasive Reach of Social Media
I think everyone should be using some form of social media; especially in business.Many businesses have started making use of social media in some way; however many still aren’t participating in any form of social media. Of those, the most common reason for non-participation is that they genuinely believe that their customers aren’t using social media; therefore they shouldn’t....
How consumers decide what they want
We wouldn’t need to try a new peanut-butter-flavored cola to know it’s going to taste bad. A quick description gives us enough information to simulate the experience in our mind. Based on how our simulated experience is interpreted; we’ll decide if we want to experience it in real life.The better someone describes something to us; the better we can develop an accurate...
Information Distillation Through Social Media
It’s generally accepted that we have access to more information than we could ever process in a lifetime.Social and online media are especially great because they are inherently more manageable than offline media. I suggest that users get information from 3 main categories online: The Micro-Blog: Includes Twitter, Friend Feed, Facebook; and any other site that makes use of...
2 tags
Social Ecosystems
A while ago, while watching people returning from work, I wondered how the chaos of thousands of individual lives come together to get things done. Thousands of individuals get up, get ready, find a way to their places of employment, work together, and get things done. Seems like an impressive feat of coordination.
So, I started to deconstruct social ecosystems and figure out how many people can...