May 2009
16 posts
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Jordan Rule # 9 Test and Adapt →
Jordan Rule #9
Test and Adapt
Projects are rarely created perfect. If user experience guidelines are followed, the project might wind up being very good; but it’s always a good idea to optimize. Having one launch date, with no plan to revise and adapt is doing a disservice to any project.
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Preliminary Analysis of Telus Mobility →
A preliminary analysis of the redesigned telusmobility.com
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10 Pay Per Post Services →
An interesting way to get your brand, name, service, promotion, or idea out there for less money than a traditional media buy. Buying space in blogs might be more risky from a content perspective, but if the posts are well written, they might get more attention than expected.
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Jordan Rule # 1 Help users figure out what... →
Jordan Rule #1
Help users figure out what they’re looking for
There are two types of users on the internet; those who know what they want, and those who don’t. Users who know what they want might need help figuring out where to find what they want, while users who don’t know what they want need help figuring that out.
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Jordan Rule # 2 Help users find what they’re... →
Jordan Rule #2
Help users find what they’re looking for
To the majority of people, this rule encapsulates what usability is. Ofcourse there’s much more to usability than just helping people find what they’re looking for.
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Jordan Rule # 3 Set expectations →
Jordan Rule #3
Set Expectations
The golden rule that account service teams try to abide by when dealing with clients, is equally important for user experience architects to abide by when dealing with users.
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Jordan Rule # 6 Look at supporting visuals from a... →
Jordan Rule #6
Look at Supporting Visuals from a Psycological Perspective
Supporting visuals should be more than just “on-brand”, they should appeal to the audience on a personal level, direct the user (or audience) to what he should do, and should highlight important information.
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Jordan Rule # 5 Prioritize user flows over... →
Jordan Rule #5
Prioritize User Flows Over Information
Based on site objectives, user flows dictate a path a user can take to achieve a goal. This can mean the path a user takes to compare the features of an iPod nano with a Microsoft Zune on the Best Buy website.
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Jordan Rule # 4 Write copy for skimming →
Jordan Rule #4
Write Copy for Skimming
People still love to read, just not online. People skim online. They search for headlines, bullet points, charts, icons, and a multitude of other visual cues that indicate they’ve found the specific piece of information they need. If there is a large amount of content, they’ll filter it, break it down into points, and might ultimately miss key...
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Jordan Rule # 7 - Spend more time on IA and UX... →
Rule #7
Spend more time on IA and UX when using new technology
I’ve spend the last 8 months working on UX guidelines for gesture-based technology. It’s still not ready, but the work is proving very insightful.
When using new technology, or engaging audiences in new ways, more time needs to be devoted to figuring out how the user will interact with whats being built. You can’t...
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Jordan Rule # 8 Teach them what they need to know →
Rule #8
Teach the user what he needs to know
Even if you don’t have the most intuitive interface, you can still have good user experience by teaching the user how to interact with you. The more provocative, interesting content you have, the more likely it is that a user will take the time to learn how to interact with you.