December 2009
2 posts
Data Ownership - the bullet that can kill a social...
What’s the big deal with companies mandating data ownership for online marketing campaigns? I understand the importance of CRM, and understand that owning data makes ongoing communication easier; but is there really any good reason to alienate potential customers? The way I see it; any marketing campaign that mandates data ownership needs to reevaluate its conversion funnel. Example: ...
Is your website costing you money?
A website can cost its owner money in two ways: It can cause you to actually spend more money to maintain, or it can limit the amount of potential revenue your company can make.Realizing your site is costing you money is the first step in putting an end to it. Coming to this realization can be a difficult process; it takes reexamining fundamental, and often long-held, beliefs about your company,...