October 2009
6 posts
Corporate Adoption of Social Media
Getting a corporation with established marketing rules and complicated communications departments to adopt a new way to communicating to its audience can be difficult. With the rise of social media, corporations are beginning to listen; but still require a process to get everyone onboard. The following is a framework that reviews an ideal process a corporation will follow when adopting social...
Iterative Brand Equity - Model, Framework &...
Model Iterative Brand Equity changes. It doesn’t dispose of what existed before; it will update, hand-off, or reconfigure itself to become something new. (pretty simple, but click here for a larger view) Framework Set expectations - It’s hard to set expectations when you’re uncertain how the next iteration of a campaign will unfold. That being said, it’s important to...
How Social Customer Service Can Make You Money
Customer service has always been that business competency that either makes or breaks the customer experience. Over the past decade, many large organizations recognized this fact and have heavily invested in ensuring extraordinary customer service. In recent years, social customer service has become a necessity. Social customer service can increase revenue in five ways: Increased Awareness:...
Guide to avoiding free mistakes
The classic double-edged sword; giving things away for free. I’ve compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it. Make a long term decisionThe biggest mistake is changing your pricing structure from free, or to free. People better understand and accept changes in price, rather than a move to or from...
4 ways to elevate your social media strategy
Niche to Niche Everyone knows that social media can help you create ‘tribes’; but not everyone knows how to get the most out of the social media niches.The idea of ‘Niche to Niche’ marketing involves creating multiple tribes and allowing those tribes to interact in some meaningful way. An example could be targeting 3 separate target niche markets and allowing each group...
The Social Media Achilles Heel, Content Generation...
One of the most pervasive social media tactics involves generating content. It’s very easy to do, but very easy to get wrong.When you think about it, almost anyone can write status updates, add comments, create tweets, or upload photos. The fact that creating content can be done so easily, allows for it to be rushed into. Here are my guidelines for creating content.Figure out who you know...